Creators
How much to charge for brand deals (a creator's guide)
The single most common creator question, and the one with the least honest answers. Here’s a grounded way to price brand deals.
There’s no magic per-follower number
You’ll hear “£X per 1,000 followers”. Treat it as a very rough floor, not a rule — because what brands actually pay for is engagement and relevance, not raw follower count. A 5,000-follower creator with a tight, engaged niche audience can out-earn a 50,000-follower account with passive followers.
What actually drives your rate
- Engagement rate — comments and saves matter more than likes.
- Niche — finance, tech and B2B audiences command more than general lifestyle.
- Deliverables — a single story is not a Reel is not a full multi-post campaign with usage rights.
- Usage & exclusivity — if the brand wants to run your content as a paid ad, or stop you working with competitors, that costs more. A lot more.
A simple starting formula
As a starting point for a single in-feed post:
(Followers ÷ 1,000) × engagement-adjusted rate + deliverable/usage add-ons
Then sanity-check against value: what is this collaboration worth to the brand? Price toward that, not just your follower maths. And always quote a range you’d be happy with — never undersell the first deal, because it sets your anchor.
Look like a business (get paid like one)
Two things separate creators who get paid well from those who chase invoices:
- A media kit that makes your value obvious.
- Professional invoicing so brands’ finance teams pay you without friction.
The Content app in Sedonis builds your media kit and rate card, and brand deals flow straight into proper invoicing — one private place for the whole business side of being a creator. Free to start.
Related: how to become a content creator and plan a month of content in one hour.
General guidance for planning purposes.