Start free. Upgrade when it pays for itself.
Business is free to start. Pro unlocks the whole thing for £6.99 a month, with full Life access included. No seats, no lock-in. Life is in private beta.
The free plan does real work. Pro unlocks your whole business (all five apps, real profit tracking and the private Vault) for £6.99 a month, and includes full Life access.
Free
£0
Organise one thing
- One business app
- Item & pipeline tracking
- Cloud sync across devices
- Basic invoicing
- On-device encryption
Pro 14-day free trial
£6.99/mo
Run your whole business · Life included · save 20% yearly
- All five apps, unlimited
- Profit & P&L tracking
- Unlimited invoicing & recurring
- Client reports
- Private encrypted Vault (cloud)
- Full Life access included (private beta)
| Feature | Free | Pro |
|---|---|---|
| Business apps (Reselling, Brand, Content, Service, Ads) | 1 app | All 5, unlimited |
| Item & pipeline tracking | ✓ | ✓ |
| Cloud sync across devices | ✓ | ✓ |
| Profit / cost / P&L tracking | ✗ | ✓ |
| Invoicing | ~3 / month | Unlimited + recurring |
| Client reports | ✗ | ✓ |
| Private encrypted Vault (cloud) | On-device | ✓ |
| Life, every app (private beta) | ✗ | Included |
Private beta. This is the planned pricing; it goes live when Life does. We’re finishing Business first.
Free gives you the core apps to build the habit. Pro opens every app, including wellbeing tracking and Personal Finance, for £3.99 a month. Already on Business Pro? Full Life access is included.
Free
£0
Start the habit
- Habits, Journal & Goals
- Budgeting & Calendar
- Personal projects
- Cloud sync across devices
- On-device encryption
Pro 14-day free trial
£3.99/mo
Every Life app unlocked · save 20% yearly · included with Business Pro
- Every Life app, unlimited
- Personal Finance & net worth
- Wellbeing: exercise, meditation, nutrition
- Full unlimited history
- Private encrypted Vault (cloud)
| Feature | Free | Pro |
|---|---|---|
| Life apps (Habits, Journal, Goals, Budgeting…) | Core apps | Every app |
| Cloud sync across devices | ✓ | ✓ |
| Personal Finance & net worth | ✗ | ✓ |
| Wellbeing (Exercise, Meditation, Nutrition, Botanicals) | ✗ | ✓ |
| Morning routines & learning | ✗ | ✓ |
| History kept | Recent | Unlimited |
| Private encrypted Vault (cloud) | On-device | ✓ |
How upgrading works.
Questions
Is the free plan really free?
Yes. Business has a free plan, forever, no card required. It does real work, not a crippled trial.
What does Business Pro include beyond Business?
Business Pro (£6.99/mo) includes full Life access at no extra cost. Life is in private beta: your Pro plan carries the entitlement, and it opens up for you as it goes live. Life is also available on its own for £3.99/mo.
What about Life?
Life is in private beta while we finish Business. Full access is included with Business Pro; on its own it’ll be £3.99/mo with its own free plan, under the same account.
What’s the 14-day trial?
Whenever you hit a Pro feature, you’re invited to a 14-day free Pro trial. No wall, just an invite.
Can I cancel anytime?
Yes. Monthly, cancel whenever. Your data stays yours and exportable.
Is there a yearly discount?
Yes, paying yearly saves 20% on either product.
Start free. Own your business.
Start free →- A real free plan
- No card to start
- End-to-end encryptable
- Export & leave anytime