Free media kit
The one-pager a brand asks for when they're deciding whether to pay you. Make it easy to say yes to, and easy to forward internally.
[Your name / handle]
[What you make, in six words]
[City, country] · [email]
Media kit
[Month YYYY]
About
[Two or three sentences: what you make, who watches it, and why a brand in your category would want to be next to it. Specific beats impressive.]
Audience
| Platform | Followers | Avg. views | Engagement |
|---|---|---|---|
| [Instagram] | [0] | [0] | [0]% |
| [TikTok] | [0] | [0] | [0]% |
| [YouTube] | [0] | [0] | [0]% |
| [Newsletter] | [0] | [0]% open | n/a |
Figures from [platform] analytics, [date range].
Who they are
[Age range] · [Gender split] · [Top locations] · [The interest that makes them relevant to this brand]
Selected work
| Brand | What we made | Result |
|---|---|---|
| [Brand] | [3 Reels + 1 Story set] | [0] views · [0] link clicks |
| [Brand] | [YouTube integration] | [0] views · [code redemptions] |
Working together
| Package | Includes | From |
|---|---|---|
| [Single Reel] | [1 video, 1 revision, 30-day usage] | £[0] |
| [Content bundle] | [3 videos + 3 stories, 90-day usage] | £[0] |
| [Ongoing] | [Monthly, agreed per quarter] | £[0]/mo |
Whitelisting, paid usage and exclusivity quoted separately. 50% deposit to book. Payment within [14] days of delivery.
Say the numbers, even when they're small
The instinct is to hide a modest follower count. Don't: brands are increasingly buying engagement and fit, not size, and a creator with 4,000 people who genuinely care about one subject is an easier sell to a marketing manager than one with 90,000 who scroll past.
What loses you the deal is vagueness. "Great engagement" reads as no number. "6.2% average engagement across the last 12 posts, February to April" reads as someone who runs this like a business, and it gives the person championing you internally something to quote.
Label where the figures come from and what period they cover. It takes one line and it's the difference between data and a claim.
Show results, not just reach
The "selected work" table is the section brands actually read, because it answers the question reach can't: did anything happen? Link clicks, code redemptions, sign-ups, sales, saves, whatever you have. If you don't have outcome data yet, ask for it after every paid piece. Brands usually have it and will usually share.
Rates: give a floor, not a menu
"From £X" does two useful things. It filters out the brands whose budget was never going to work, before either of you spends an hour finding out. And it leaves you room to price the actual brief, which is where the real variables live: usage rights, exclusivity, whitelisting, how many rounds of brand feedback.
Those variables matter more than people expect. Paid usage, the brand running your content as an ad, is a fundamentally different product from an organic post, and it should carry a different price. So should exclusivity, because agreeing not to work with a competitor for six months has a real cost to you.
Keep it current
A media kit with last autumn's numbers on it undercuts the impression of competence it exists to create. Update it quarterly, date it, and keep it as a PDF you can attach without the recipient needing an account to view it.
Once the deals start: Sedonis keeps briefs, deadlines, agreed fees and what's actually been paid in one private place, which matters more than it sounds when you're chasing four brands at once. Free to start.
Next: how much to charge for brand deals, getting brand deals as a small creator, and the quote template once they say yes.
Next steps
Read the guide
fills this in for you, tracks who's paid, and keeps every client and number in one private app. Free to start.
A free template for general use. Rates and terms are yours to set; the placeholders are structure, not suggestions.